Meet the Team at Peak

Michele Lee

Michele Lee

Director of Strategic Partnerships

She joined the company in June after serving as national liaison and business development manager for tow services at Auto Data Direct, Inc. Prior to that she was owner/operations manager of Professional Parking Services in Tallahassee.
Her 18 years of hands-on experience in the tow industry provides her with a unique perspective on the needs of tow companies and how best to improve efficiency and increase profits.

“I’m passionate about the towing industry and am thrilled to be a part of this team,” says Michele. “Peak is an exceptional tool that is already making a positive impact on the industry.”

Matt Davison

Matt Davison

Matt is retired U.S. Air Force and has been in the auto industry for 8 years, with the last 6 in the auto auction business. His expertise at Peak incorporates his knowledge of the tow industry with the innovation of the online platform.
“As we developed Peak Auto Auction, we used our own experience as tow professionals to put together a program that we knew would provide efficiency and increase the revenues that come from the sale of abandoned vehicles,” says Matt.

“It’s an easy and affordable platform to connect sellers and buyers. Every customer we’ve signed on to our program has reported an increase in revenue.”

Mike "Whit" Whitfield CAI, AMM, CES, GPPA

Mike "Whit" Whitfield CAI, AMM, CES, GPPA

Lead Auctioneer/ Appraiser/ Mgr Auction Operations

He brings 25 years of sales and marketing experience to Peak. Prior to joining the company, he served as Auction and Appraisal Manager for a general asset auction company in Colorado Springs.
He is a self-described ‘auction nerd’ and is one of 30 auctioneers in the entire world to have obtained at least 4 professional designations from the National Auctioneers Association.
He earned a bachelor’s degree in organizational leadership from the University of Arkansas and is a 2019 graduate of the Certified Auctioneers Institute, a three-year strategic management program for the auction industry held at Indiana University.

Tony Fish

Tony Fish

Sales

Served as Director of Sales and Business Development for Omadi prior to joining the Peak team. He brings to Peak’s customers years of experience in helping customers build revenue by using modern technology to meet and exceed company goals.
“Collaboration with our customers is key to understanding their needs and then helping them get the most of our online auction system,” says Tony.

“Peak is an innovative company that is going to have a major impact on how abandoned vehicles are auctioned in the future. I’m very excited to be part of this great team.”

Christine Weaver

Christine Weaver

Sales

Christine Weaver joins Peak’s sales team after working with Florida’s Sunshine State Towing Association and Tow Times Publications. Her years of experience in working with the tow industry while managing special events and assisting with marketing needs, provided her with an understanding of their overall business concerns.
Christine is a problem solver and uses her skills to improve performance and company effectiveness.
“I enjoy developing positive relationships with our customers and supporting them by offering solutions that meet their company’s specific needs.

Peak is a great tool to address the typical issues with auctions,” says Christine. “I’m excited to help tow companies across the country benefit from this unique platform.”